After the discovery phase, I craft a minimalistic user interface that follows Interaction Design (IxD) principles and the latest Human Interface Guidelines.
01. Discovery Phase
At this phase, I capture your vision for the application. I ask you several key questions that allow me to begin to craft a design plan for your application. This includes:
- Who is your target market?
- Will the app run on iOS, Android, WatchOS, etc.?
- What is your budget?
- What is your timeline?
- What is the experience you would like your users to have?
- Why would they choose your app over any other option?
- How do you plan to monetize your app?
- How do you plan to market your app?
02. App Definition Statement & Site Map
After discovery has been completed, the application’s Definition Statement is drafted and a Site Map is created to capture the navigational flow of your application.
03. Sketching and Initial Prototyping
This is where the first round of prototyping begins. The design might look horrible to the eye at this stage, but the name of the game is rapid prototyping and rapid “rinse, wash, repeat” style work until we get all of the really bad ideas worked out. Then, we move onto low-fidelity mockups and continued prototyping.
04. Low-Fidelity Mockups & Prototyping
At this point, expect a gray-scale version of your application. You will have a pretty good idea as to how your application will work. The navigation should be easily visualized at this point, as well as how the user will interact with the interface. The high-fidelity images and interface animations will not exist in this stage, but your app will definitely feel as if its coming together.
05. High-Fidelity Mockups & Prototyping
At this point, all of the design assets for your application will be complete. That means, you won’t have to close your eyes and try to visualize how your app will look, because at this point, your color scheme, typography, image selection and other content will have already been established. Further prototyping will occur with Usability tests to ensure your application makes sense to your target market and feedback has been received to ensure your app is ready for the development phase.